Call value calculator
Most owners never put a number on a single ring of the phone. Set your job value, how many callers book, and your call volume below to see exactly what one inbound call is worth - and what a month of them adds up to.
Your numbers
What a typical booked job is worth to you.
How many inbound calls turn into a job.
Roughly how many calls you get each month.
Across 100 calls a month, that is about C$8,000 of work flowing through your phone.
of urgent callers will not leave a voicemail. They hang up and call the next number.
Hey Jodie answers day and night, including the evenings and weekends people call.
Calls are answered, the job is booked, and the details land in your inbox.
How a call gets a price tag
A call is worth money when it turns into a paying job. So the calculator takes your average job value and multiplies it by the share of callers who go on to book. That gives you the average value of any call that comes in, booked or not.
Type in what a typical booked job is worth to you in revenue.
Enter the percentage of callers who go on to book a job with you.
Put in how many inbound calls you get from potential customers in a month.
See the value of one call, a month and a year, then download a one-page PDF report.
Value per call = job value x % that book. Monthly value = value per call x calls a month Why putting a number on a call changes things
A call is not free to miss
When you know a single call is worth real money, ignoring the phone while you are with a customer or out on a job stops feeling free. Each ring you let go is that amount walking out the door, and most callers do not try again.
Most callers will not ring back
Around 85% of urgent callers will not leave a voicemail. They hang up and call the next business on the list. So the value of a call is not deferred when you miss it - it is usually gone, handed to whoever picks up first.
Frequently asked questions
What is a single phone call actually worth? +
It is your average job value multiplied by the share of callers who go on to book. If a typical job is worth 200 and 40 out of every 100 callers book, each call is worth about 80 on average - booked or not. Enter your own numbers above for a figure specific to your business.
Why count callers who do not book? +
Because you cannot tell at the first ring which caller will buy. The value of any one call is the average across all of them, so the price tag spreads the booked jobs over every call that comes in. That average is what you lose each time the phone rings out unanswered.
How do I work out the share of callers that book? +
Take the jobs you booked from the phone over a period and divide by the calls you took in the same period. If you booked 40 jobs from 100 calls, that is 40%. If you are not sure, start with 40% and adjust - the calculator updates as you change it.
What should I use for average job value? +
Use what a typical booked job is worth to you in revenue, not profit. If your jobs vary a lot, take a rough average across a normal month. You can leave out repeat work and referrals to keep the number conservative; the real value of a happy first-time caller is usually higher.
Does the monthly value assume I answer every call? +
Yes. The monthly and yearly figures show the full value of your inbound calls if every one is answered. That is the ceiling. The gap between that and what you actually book today is the revenue an answering service is there to close.
How does this help me decide on an answering service? +
Once you know what a call is worth, you can weigh it against the cost of answering. If a single call is worth more than a few days of an answering service, catching even one extra booked job a month pays for it. Use the ROI and receptionist cost calculators to compare the numbers side by side.
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