Max Feller is a co-founder of Hey Jodie, where he leads growth and makes sure an AI that never misses a call reaches the trades and small businesses that need it most.
Before Hey Jodie, Max spent years at the heart of the local-services economy at Bark.com, one of the world's largest marketplaces connecting customers with local professionals. Working across growth and product as the business scaled internationally, he saw at enormous scale exactly how local businesses win and lose work, and how often a single missed enquiry is the whole difference between a booked job and a customer who simply calls the next name on the list. That insight is a big part of why Hey Jodie exists.
He has also co-founded and scaled his own data and analytics products, and brings that builder-and-marketer mix to Hey Jodie. He writes about winning more work, getting found online, and turning every enquiry into a booked job.
Guides by Max Feller
The best software every plumber needs in 2026
There is no single best plumbing software. Here is an honest, vendor-neutral guide to the categories a plumbing business actually needs, the tools worth knowing, and how to choose without overpaying.
How to get more Google reviews as a plumber and turn them into jobs
A practical, plumber-specific system for getting more Google reviews: when to ask, how to make it one tap, how to reply to every review, and how those reviews turn into booked work.
Answering service vs voicemail vs a hired receptionist for plumbers
Voicemail, a callback habit, a hired receptionist, or an AI answering service. A straight-talking look at what each one really costs a New Zealand plumber and which one comes out ahead.