Matt Horner is a co-founder of Hey Jodie, where he leads the AI and engineering behind the product. That runs from the conversational AI that lets Jodie hold a natural phone call to the systems that put every captured job detail on your phone seconds after the caller hangs up. His focus is taking the kind of AI that normally sits inside big technology companies and making it genuinely useful for everyday businesses.
He has spent his career building software and technology companies. He is the founder of a SaaS group whose platforms handle bookings, scheduling, invoicing, and payments for businesses around the world, and earlier held senior technology roles, including leading technology and ecommerce for a B2B retailer. He started out as a Microsoft-certified engineer and has been shipping production software ever since.
A career spent building the tools businesses rely on every day is what drew him to Hey Jodie. He writes about AI, call handling, and the practical side of running a busy operation without losing the work that pays for it.
Guides by Matt Horner
Best accounting practice management software in 2026: a guide for Canadian firms
A vendor-neutral look at accounting practice management software for Canadian CPA firms: how the leading tools compare by firm size, what matters before you commit, and the front-office job none of them do - answering the phone.
Best pest control software in 2026: an operator buyer guide, by job
A neutral, operator-written guide to the pest control tech stack - scheduling, CRM, invoicing and service-record reporting, and call handling - organized by the job each tool does, with provincial applicator licensing and Health Canada product records in mind.
How to get more pest control jobs: the lead-gen and conversion playbook
A practical playbook for Canadian pest control operators to win more leads and convert the ones they get - local search, reviews, referrals, paid leads, and the missed-call leak that hands after-hours jobs to the competitor who answers first.
How to get towing contracts in Canada: motor clubs, police rotation and private accounts
A practical playbook for landing towing contracts in Canada: the four account types, who to approach for each, what they require, and the 24/7 answer rate and arrival time that win the work and hold it.
How to start and grow a locksmith business in Canada
A practical, ground-up playbook for starting a Canadian locksmith business: training and kit, provincial rules, pricing, winning leads, and catching every emergency lockout call.
Locksmith rates in Canada: what to charge and what you take home
A Canadian operator's guide to setting locksmith rates and reading real earnings: standard, big-city and after-hours pricing, plus take-home once the van, tools and insurance are paid.
How profitable is a towing business in Canada?
What does a Canadian towing business actually clear? A look at revenue per truck and per job, the costs that quietly thin the margin, and why every call you miss is a tow that bills nothing.
How to set your auto repair shop labour rate in 2026
Not sure what to charge per hour? Run the break-even math, work out your effective labour rate, and see what the market pays so you price jobs to profit.
Best auto repair shop software in 2026: a straight buyer guide
An independent Canadian buyer guide to auto repair shop software. Compare the real options by job, see pricing in dollars, and find the one layer of the stack every vendor leaves out: how the shop answers the phone.
Best property management software in Canada (2026)
A vendor-neutral roundup of the best property management software for Canadian rental managers and portfolio landlords in 2026, picked by the job it does: leasing, rent collection, maintenance, compliance and owner reporting, plus the one job none of them do.
Home care marketing in Canada: channels and tools that fill your roster
How a home care agency really wins private-pay clients across Canada - referral networks, local SEO, paid search, and the software stack - plus the conversion step most marketing guides leave out.
How much to charge for cleaning: a Canadian pricing guide for operators
What to charge for house, deep, move-out, office and Airbnb cleaning in Canada - real rate bands in dollars, hourly vs flat vs per-room vs per-square-foot, and how to quote so you win the job.
How to start a home care agency in Canada: a step-by-step guide
A clear, independent playbook for launching a home care agency in Canada: business plan, provincial licensing, administrator, policies, vulnerable sector checks, insurance, hiring caregivers and landing your first clients.
After-hours call handling for property managers: a triage playbook
The out-of-hours system most vendors skip: a triage decision tree for tenant emergencies, when to dispatch a contractor, how to script the message, and why night-time call capture keeps your owners.
Best electrician software for Canadian electrical contractors in 2026
There is no single best electrician software. This is an honest, vendor-neutral roundup of the job management tools Canadian electrical contractors actually run, compared on scheduling, invoicing, inspections and free tiers, plus the call-handling layer none of them cover.
The best HVAC software for a small business
A practical, small-shop roundup of HVAC software for Canadian operators: real dollar price ranges, plain pros and cons, and the one layer the vendor lists never mention - who answers the phone.
The best landscaping business software in 2026
There is no single best landscaping business software. Here is an honest, vendor-neutral roundup of the tools Canadian landscapers and lawn-care crews actually run, compared on scheduling, CRM, estimating and payments, plus the call-answering layer none of them cover.
How to get more salon clients without leaking the demand you pay for
A practical playbook for keeping your salon chairs full - the marketing tactics that genuinely work, plus the step every listicle skips: making sure someone answers when the new client calls.
How to start a landscaping business in Canada: the owner-operator playbook
A practical playbook for starting a landscaping or lawn care business in Canada: registering with the CRA, liability insurance, the provincial and municipal rules that apply, the equipment you actually buy on day one, landing your first clients, pricing for profit, and the step most guides skip - answering the leads you paid to generate.
HVAC answering service cost: the real numbers and what a missed call loses
Every provider hides the price behind a "get a quote" button. Here is the honest cost model in Canadian dollars, a realistic monthly range, and what one missed after-hours call actually costs you.
Plumbing invoicing and job-management software that actually gets you paid
A vendor-neutral buyer guide to plumbing invoicing and job-management software for Canadian trades: what each tool is best for, how per-seat pricing works, and the call-handling layer the vendors all skip.
Best roofing software for Canadian contractors (and the gap nobody lists)
A practical, priced buyer guide to the roofing software stack a Canadian contractor actually needs, from measurement and estimating to CRM and scheduling, plus the front-of-funnel layer the directories ignore: who answers the call.
Best practice management software for Canadian therapists in 2026
A vendor-neutral, named-author comparison of EHR and practice management software for a solo or small Canadian therapy practice: how scheduling, notes and billing compare, what each tool costs in dollars, and the call-and-booking layer that sits alongside the EHR.
Best veterinary practice management software in 2026: a Canadian buyer's guide
A vendor-neutral guide to veterinary practice management software for Canadian clinics: a real comparison table of the leading PIMS by practice size, cloud vs on-premise, how the pricing breaks down, and the one job every system hands back to your front desk - answering the phone.
Chiropractic front desk playbook: calls, scripts, and no-shows
The operator playbook your answering-service vendor keeps to itself: a new-patient intake script, an after-hours and overflow protocol, the no-show tactics that genuinely work, and the three numbers to watch so no booking gets away.
Dental Answering Services Compared: An Honest Options Table
A straight side-by-side of every way to cover your practice phone - voicemail, in-house front desk, a live answering service, and AI - with indicative pricing and the new-patient math, so you choose on the facts, not the sales pitch.
What a dental front desk really costs your practice (missed calls included)
The wage on the job posting is the small number. Here is the loaded cost of a dental front desk - salary, CPP and EI, benefits, vacation and absence cover - set against the new-patient calls that slip to voicemail.
What chiropractic marketing costs a Canadian clinic, channel by channel
A numbers-first breakdown of chiropractic marketing spend by channel in Canadian dollars, a realistic cost per new patient, and the leak agencies skip: the calls your ad spend pays for but the front desk misses.
How to get more therapy clients and grow a full caseload
A no-nonsense playbook for getting more therapy clients: the directory and referral fundamentals that genuinely fill a caseload, plus the leak nobody fixes - missing the first call while you are in session.
Starting a plumbing business in Canada in 2026: the owner-operator guide
A practical guide to starting a plumbing business in Canada: the certification and registration to get right, sole proprietorship versus incorporation, setting rates that pay, the truck and tools you actually need, and how to land your first customers.
What a missed call really costs your roofing business
Every roofing lead costs you money, and you are on a roof when the phone rings. Here is what each missed call adds up to, and how to stop sending paid leads to voicemail.
Best Answering Service for Law Firms in Canada (2026)
An honest ranking of the best answering services and intake teams for Canadian law firms, with real monthly costs in CAD, how each handles client intake and practice-management integrations, and where each wins.
Real estate call handling: answering service vs voicemail vs receptionist
Voicemail, an in-house receptionist, a traditional answering service, or an AI receptionist. A clear-eyed comparison of how each option handles a real estate brokerage phone, what it costs, and what slips through.
How to get more listings: a practical playbook for real estate agents
A complete playbook for winning more listings: get found locally, book more CMA appointments, turn showings into signed listings, and stop leaking inquiries to the agent across town.
How plumbers can handle after-hours and emergency calls without burning out
A frozen pipe at midnight will not wait for business hours. Here is a practical way to cover nights and weekends, triage true emergencies, and stop good jobs from slipping away after dark.
Best AI Receptionist Canada (2026): tried, compared and ranked
An honest, Canada-native ranking of the best AI receptionists and virtual receptionists in 2026, with real monthly prices in Canadian dollars, where each one wins, and where it does not.
How to get more plumbing jobs: a practical marketing playbook
A no-nonsense playbook for booking more plumbing work in Canada: get found on Google, build reviews, earn referrals, use lead sites wisely, mine repeat customers, and answer fast.
The real cost of missed calls for a Canadian plumbing business
Few plumbers ever tally up what slips away each time the phone rings and goes unanswered. Here is the plain math, and the cheapest ways to plug the leak.