Matt Horner is a co-founder of Hey Jodie, where he leads the AI and engineering behind the product. That runs from the conversational AI that lets Jodie hold a natural phone call to the systems that put every captured job detail on your phone seconds after the caller hangs up. His focus is taking the kind of AI that normally sits inside big technology companies and making it genuinely useful for everyday businesses.
He has spent his career building software and technology companies. He is the founder of a SaaS group whose platforms handle bookings, scheduling, invoicing, and payments for businesses around the world, and earlier held senior technology roles, including leading technology and ecommerce for a B2B retailer. He started out as a Microsoft-certified engineer and has been shipping production software ever since.
A career spent building the tools businesses rely on every day is what drew him to Hey Jodie. He writes about AI, call handling, and the practical side of running a busy operation without losing the work that pays for it.
Guides by Matt Horner
Best Answering Service for Law Firms in Canada (2026)
An honest ranking of the best answering services and intake teams for Canadian law firms, with real monthly costs in CAD, how each handles client intake and practice-management integrations, and where each wins.
How to get more listings: a practical playbook for real estate agents
A complete playbook for winning more listings: get found locally, book more CMA appointments, turn showings into signed listings, and stop leaking inquiries to the agent across town.
Real estate call handling: answering service vs voicemail vs receptionist
Voicemail, an in-house receptionist, a traditional answering service, or an AI receptionist. A clear-eyed comparison of how each option handles a real estate brokerage phone, what it costs, and what slips through.
Best AI Receptionist Canada (2026): tried, compared and ranked
An honest, Canada-native ranking of the best AI receptionists and virtual receptionists in 2026, with real monthly prices in Canadian dollars, where each one wins, and where it does not.
How plumbers can handle after-hours and emergency calls without burning out
A frozen pipe at midnight will not wait for business hours. Here is a practical way to cover nights and weekends, triage true emergencies, and stop good jobs from slipping away after dark.
How to get more plumbing jobs: a practical marketing playbook
A no-nonsense playbook for booking more plumbing work in Canada: get found on Google, build reviews, earn referrals, use lead sites wisely, mine repeat customers, and answer fast.
The real cost of missed calls for a Canadian plumbing business
Few plumbers ever tally up what slips away each time the phone rings and goes unanswered. Here is the plain math, and the cheapest ways to plug the leak.