Max Feller is a co-founder of Hey Jodie, where he leads growth and makes sure an AI that never misses a call reaches the trades and small businesses that need it most.
Before Hey Jodie, Max spent years at the heart of the local-services economy at Bark.com, one of the world's largest marketplaces connecting customers with local professionals. Working across growth and product as the business scaled internationally, he saw at enormous scale exactly how local businesses win and lose work, and how often a single missed enquiry is the whole difference between a booked job and a customer who simply calls the next name on the list. That insight is a big part of why Hey Jodie exists.
He has also co-founded and scaled his own data and analytics products, and brings that builder-and-marketer mix to Hey Jodie. He writes about winning more work, getting found online, and turning every enquiry into a booked job.
Guides by Max Feller
Best locksmith software in 2026: a Canadian one-van buyer guide
A vendor-neutral look at the software a Canadian locksmith business actually runs - scheduling, dispatch, invoicing and call handling - and how a one-van operator should choose. Not key-cutting or key-code tools.
Best towing software in 2026: a straight-talking buyer guide
An independent Canadian buyer guide to towing software. Compare the real dispatch, impound and billing tools in one table, see what each tier costs in Canadian dollars, and find the one layer of the stack every vendor skips: how the phone gets answered.
How to Get More Accounting Clients: A Growth Playbook for Canadian Firms
The marketing channels that genuinely win accounting clients in Canada, plus the lead-capture step most firms skip - answering the inquiry call before a rival does.
Pest control pricing in Canada: what to charge and keep
How to price pest control jobs and contracts for profit in Canada: service-call and hourly benchmarks, a per-pest price table, where the margin really hides, and how to quote with confidence. Written for the operator, not the homeowner.
Accounting and bookkeeping fees in Canada: what to charge and how to price it
A fee-setting guide for Canadian accounting and bookkeeping practices: real rate benchmarks, the pricing models that beat the billable hour, a worked example, and how to win the fee you quote.
Best answering service for property management: AI vs human vs voicemail vs in-house
Four ways to cover a property management phone line - AI receptionist, human answering service, voicemail, and an in-house hire - compared on maintenance triage, after-hours emergency routing, 24/7 coverage, and the real monthly bill.
Best cleaning business software for Canadian operators in 2026
A vendor-neutral comparison of cleaning business software for Canadian operators, covering scheduling, job management, online booking, and the phone-intake layer most roundups skip.
Best gym management software: a no-nonsense buyer guide for Canada
A vendor-neutral guide to choosing gym management software in Canada - the criteria that matter, what it really costs, and the inbound-call gap every platform leaves to you.
The best home care software in 2026 for Canadian agencies
A vendor-neutral, category-by-category look at the software a home care agency actually needs in Canada, with the real products agencies run and the one layer none of them cover.
How much does it cost to start a home care agency in Canada?
A line-by-line look at the real cost of starting and running a home care agency in Canada: provincial registration, insurance, software, caregiver payroll, and the working-capital gap nobody quantifies.
How to get cleaning clients (and stop wasting your marketing spend)
A practical playbook for booking more cleaning clients - the free and paid channels with the best ROI, plus the step most guides skip: answering the inquiry fast enough to actually land the job.
How to bring more customers into your auto repair shop
A no-nonsense car-count playbook for Canadian shop owners: the marketing that actually books work, what to budget, a one-page plan to copy, and the leak that wastes the rest.
Property management fees in Canada: setting your rate and packaging it
How Canadian property managers set fees: percentage of rent vs flat fee vs leasing fee, benchmarks by service tier, and packaging that wins owners without looking like hidden charges.
Best salon booking software in 2026: a straight comparison
A neutral, owner-led comparison of the salon booking platforms Canadian salons actually use - Fresha, Booksy, Square, GlossGenius, Vagaro, Mangomint and Acuity - with price, best-for and booking channel in one table, plus the gap every booking page skips: none of them answers the phone.
How to get more electrical work: a practical playbook for Canadian electricians
A step-by-step playbook for winning more electrical work in Canada: the lead channels that actually pay off, then the conversion half nobody covers - answering every call so the leads you generate turn into booked jobs.
How to get more HVAC leads: a practical playbook
Where heating and cooling leads actually come from for Canadian contractors, ranked by cost and conversion - plus the lever most guides skip: answering the call.
Landscaping pricing in Canada: setting rates that actually pay
How to price landscaping and lawn care jobs so you make money: Canadian day-rate and hourly benchmarks, a simple cost-plus-margin method, and the truck, insurance and downtime your rate has to cover.
Salon no-shows and missed calls: what they really cost
Most salon advice stops at "rent and payroll stay fixed." Here is the real math on what empty chairs, no-shows, and unanswered calls cost a Canadian salon over a year, plus a cancellation policy that holds up and the always-on fix.
What to charge as a self-employed electrician: Canadian rates and a pricing formula
A pricing model for self-employed electricians in Canada: benchmark hourly and day rates, the overhead and non-billable-time math, and how to set a rate that hits your take-home target.
Chiropractic software compared: PMS, EHR, scheduling and the phone layer
A vendor-neutral guide to chiropractic practice management software for Canadian clinics, from EHR and scheduling to billing, plus the front-desk call layer most roundups ignore.
Starting a private therapy practice in Canada: the real costs
What it genuinely costs to open and run a private therapy practice in Canada: itemized startup and monthly numbers, what to charge per session, what owners take home, and the revenue that quietly leaks away.
Getting more dental patients without dropping the call
Where new dental patients really come from, ranked by cost and conversion, and the last step the agencies never mention: capturing the phone call your marketing already paid for.
How to get more clients for your veterinary practice
A plain-talking growth playbook for independent Canadian veterinary practice owners: which marketing channels actually earn their keep, how to win on reviews and word of mouth, and why the demand you pay to create is wasted if nobody answers the phone.
How to get more roofing leads: a Canadian playbook
Where roofing leads genuinely come from in Canada, ranked by cost and conversion, and the final step most guides leave out: answering the phone.
What a veterinary front desk actually costs: software, staff, and missed calls
A practice-owner view of what a veterinary front desk really costs in Canada: practice management software pricing, the true cost of a receptionist seat the software cannot replace, and the lost-appointment math on calls that go unanswered.
What plumbers charge and earn in 2026: an owner pricing guide
What the market pays for plumbing work in Canada and what a plumbing business owner actually takes home: typical service-call, hourly and day rates, how to set your own prices, and what quietly eats your margin.
Best Answering Service with CRM Integration in Canada (2026)
An honest ranking of the best answering services that integrate with your CRM, with real monthly costs in CAD, how each one syncs calls into HubSpot, Salesforce and the tools you run, and where each wins.
Best Answering Service for Multi-Location Businesses in Canada (2026)
An honest ranking of the best answering services for Canadian businesses running multiple locations, with real monthly costs in CAD, how each one handles call routing across sites, and where each actually wins.
The best real estate agent software in Canada for 2026
A vendor-neutral guide to the software a Canadian real estate agent actually needs in 2026, organized by job rather than brand, with the well-known tools in each category and who they suit.
What missed calls really cost real estate agents
No agent ever sees the listings that slipped away while the phone rang out. Here is the honest math on what a missed inquiry costs, plus a simple sum you can run on your own numbers.
Best Answering Service for Small Business in Canada (2026)
An honest, transparently-priced ranking of the best call answering services and virtual receptionists for Canadian small businesses, with real CAD costs and where each provider actually wins.
The best software every plumber needs in 2026
There is no single best plumbing software. Here is an honest, vendor-neutral rundown of the categories a plumbing business actually needs, the tools worth knowing, and how to choose without overpaying.
Answering service vs voicemail vs hiring a receptionist for plumbers
Voicemail, calling back later, a hired receptionist, or an AI answering service. A straight look at what each one costs a plumbing business in Canada and which one wins for most.
How to get more Google reviews as a plumber and turn them into jobs
A practical, plumber-specific system for getting more Google reviews: the right moment to ask, how to make it one tap, how to reply to every review, and how those reviews turn into booked work.