After-hours revenue calculator
A standard 9-5 business is open 40 of the 168 hours in a week. The rest of the time the phone still rings - evenings, weekends, early mornings - and those callers go to whoever picks up. Set your numbers below to see what after-hours calls cost you, and what a 24/7 service wins back.
Your after-hours calls
Calls that come in evenings, weekends, or while you are closed.
How many after-hours callers were genuine new jobs.
What a typical booked job is worth to you.
A 9 to 5 business is closed about 76% of the week, when plenty of buyers still pick up the phone.
of urgent callers will not leave a voicemail. They hang up and call the next number.
Jodie answers day and night, including the evenings and weekends people call.
Calls are answered, the job is booked, and the details land in your inbox.
Where the after-hours loss comes from
When you close at 5pm the phone does not stop. Someone with a burst pipe at 8pm, a breakdown on Saturday morning, or a question they only get to after work will still call. If nobody answers, most of them call the next business instead of waiting until Monday.
Add up the calls you get in the evenings and at weekends - the ones that come in while you are closed.
Of those after-hours callers, estimate how many were genuine new jobs you could have won.
Enter what a typical booked job is worth to you so the numbers reflect your business.
See the after-hours revenue you lose per week, month and year, the share a 24/7 service recovers, and save a one-page PDF report.
Annual loss = after-hours calls/week x % that would book x job value x 52 Why the hours you are closed matter
You are closed for most of the week
A 9-5 Monday to Friday business is open 40 of the 168 hours in a week - so it is shut for about 76% of the time. Buyers do not only call during office hours. Evenings and weekends are often when they finally have a minute to pick up the phone.
After-hours callers rarely ring back
When someone calls in the evening and gets voicemail, they do not usually try again the next day. Around 85% of urgent callers will not leave a voicemail at all. They move down the list to a business that answers, and the job is gone before you open.
Frequently asked questions
What counts as an after-hours call? +
Any call that comes in when you are closed - evenings, weekends, public holidays, early mornings, or during lunch if nobody is on the phone. For a standard 9-5 business that is the large majority of the week, which is why these calls add up faster than most owners expect.
How much do after-hours calls actually cost? +
It depends on how many you get, how many would have booked, and what a job is worth to you. The calculator multiplies those three numbers and annualises the result. For most trades the figure lands in the thousands a year. Enter your own numbers above to see a figure specific to your business.
Do people really call outside business hours? +
Yes, often. Emergencies do not keep office hours, and plenty of customers can only deal with the call once they are home from work. A leak, a breakdown, or a lockout at 9pm is exactly when someone reaches for the phone - and if they reach your voicemail, they keep dialling.
Why not just use voicemail or an answerphone? +
An answerphone captures a message from the few who leave one. Most after-hours callers with an urgent need will not. A live 24/7 service answers the call, takes the details, books the job or qualifies the lead, and sends it to you - so you capture the callers who would otherwise have hung up and dialled a competitor.
How much of the after-hours loss can I win back? +
You will not recover every call - some are wrong numbers, suppliers or spam - but a 24/7 service captures the large majority of genuine new-customer calls that come in while you are closed. The calculator shows a recoverable figure based on answering the after-hours calls you miss today.
Is a 24/7 service cheaper than the revenue I am losing? +
For most businesses, yes - by a wide margin. Jodie costs far less than the value of the after-hours jobs most trades lose in a year. Use the ROI and call value calculators to compare the cost against the revenue you would recover by answering every call, day or night.
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