Jodie - AI Answering Service

Buyer's guide

Best Answering Service for Multi-Location Businesses (2026)

An honest ranking of the best answering services for UK businesses running multiple locations, with real monthly costs, how each one handles call routing across sites, and where each actually wins.

Max Feller Max Feller Co-Founder 9 min read

When you run one location, a missed call is a missed job. When you run ten, it is a missed job and you often have no idea it happened. Calls land on a head office number, get bounced between sites, ring out after hours in a time zone where nobody is in, or reach a branch that does not cover that customer. The phone is still where most of the work comes from, and across multiple sites the leaks are harder to see and far more expensive.

This guide ranks the answering services that handle multi-location businesses, with real monthly costs in pounds and an honest note on where each one wins. We make one of the options, so treat our verdict the way you would any maker's - every claim below is a number you can check or a term you can hold a provider to.

The short answer

For most multi-location UK businesses, the best answering service in 2026 is Hey Jodie - an AI answering service that answers every call 24/7, routes each caller to the right branch, and bills a flat fee that does not multiply with every site you add. The strongest human alternatives are AnswerConnect for multi-location cover with deep CRM integrations, AnswerForce for multi-site and franchise overflow, and Moneypenny for brands where a premium human PA on every call matters most.

At a glance:

  • Hey Jodie - best overall: 24/7 cover, routing by location, CRM sync, flat predictable cost across every site.
  • AnswerConnect - best human option for multi-location firms needing bilingual cover and CRM-deep integrations.
  • AnswerForce - best for multi-site and franchise businesses happy with a US-style metered plan for overflow.
  • Smith.ai - best for groups that want AI plus a human intake team and native CRM links.
  • Moneypenny - best for multi-site brands where a premium human voice on every call matters most.
  • Ruby Receptionists - best for a premium US-style human receptionist team for client intake.

How they compare for multiple sites

Provider Best for Starting price How you pay Routes by location
Hey Jodie Most multi-location teams From 49 pounds/mo (custom Enterprise for routing) Flat, no per-site or per-minute meter Yes, by postcode, number, rota or time
AnswerConnect Multi-location + CRM From 205 pounds/mo + setup Tiered + 1.75 pounds/min Yes, human-configured
AnswerForce Multi-site + franchise overflow ~220 pounds/mo (USD) Monthly + ~1.50 pounds/min Yes, human-configured
Smith.ai AI plus a human team ~77 pounds/mo (USD) Per call + overage Routing on higher plans
Moneypenny Premium human PA From ~100 pounds/mo (quote) Monthly fee + per-call Yes, briefed per site
Ruby Receptionists US-style premium intake ~198 pounds/mo (USD) Per minute, 30-sec min Briefed per site

Prices are the published or commonly-cited starting figures at the time of writing. Several of these providers quote in US dollars even for UK customers, so the sterling figures are approximate; each provider with a comparison below lets you check the maths against your own call volume across sites.

How we ranked them

For a multi-location business we weight five things, in order: routing (does a caller reach the right site without being bounced), predictable cost (does the bill move when you open a new branch or have a busy month), round-the-clock cover across every line, how much each call captures and passes to the right team, and how fast you can go live across all sites. This reflects hands-on use of Hey Jodie answering real calls, plus each competitor's publicly published pricing and terms. Where a provider does not publish a figure, we say so rather than guess.

Hey Jodie - best overall

Hey Jodie is an AI answering service that answers every call in seconds, day or night, on every line you point at it. For a multi-location business the difference is routing: Jodie works out which branch a caller needs from their postcode, the number they dialled, the time of day or who is on the rota, captures the enquiry, and sends it to the right team already briefed.

  • Routing: by postcode, dialled number, time of day, rota or any combination, so a call to head office reaches the branch that covers that customer.
  • Consistency: one script applied across every site, tuned per branch where it needs to differ, so callers get the same experience everywhere.
  • Cost: self-serve plans from 49 pounds Basic, 99 pounds Professional and 199 pounds Premium, all with unlimited minutes and no per-call meter. Multi-location routing, CRM integration, API access and dedicated onboarding sit on a custom Enterprise plan priced on call volume, not per site or per seat.
  • Live in days: routing logic, scripts and integrations are configured with a named onboarding lead, not a ticket queue, so most teams go live in weeks rather than months.
  • Free trial: 7 days free, no card needed, so real calls run through it before you pay.

Honest limits: Hey Jodie is an AI, not a named human PA, and it identifies itself as the AI receptionist rather than pretending to be a person. If your whole pitch is that a real human always answers, a human-staffed service is the better fit. Voice is the main channel today, with WhatsApp and SMS handling in the workflow.

AnswerConnect - best human option for multi-location and CRM

AnswerConnect is a 24/7 virtual receptionist service with UK-based human agents, a B-Corp ethos, and proper CRM integrations. It is the strongest human pick for multi-location firms that need bilingual cover and deep workflow links, and it can route callers to the right site once its team is briefed.

  • Pricing: UK tiers from 205 pounds a month for 150 minutes plus a 49.99 pound setup fee, rising to 245 and 395 pounds for higher minute caps, with 1.75 pounds per minute overage across all tiers.
  • Best for: multi-location firms that need human agents, bilingual reception and CRM-deep integrations, and have the call value to justify it.
  • Trade-off: the minute meter is the catch. Across several busy sites, 150 minutes disappears quickly and the overage adds up.

The AnswerConnect comparison works through the per-minute maths at multi-site volumes.

AnswerForce - best for multi-site and franchise overflow

AnswerForce is a 24/7 service that leans into multi-site and franchise businesses, particularly home-services groups, and integrates with common tools. It suits operators who want human cover for after-hours and overflow across locations and are comfortable with a US-style metered plan.

  • Pricing: from around 220 pounds a month (billed in US dollars) plus per-minute overage, typically on a 90-day commitment.
  • Best for: multi-site and franchise operators wanting human overflow cover with integrations.
  • Trade-off: USD billing, per-minute overage and a 90-day commitment make it less predictable than a flat plan.

See the AnswerForce comparison for the metered cost against a flat plan across multiple sites.

Smith.ai - best for AI plus a human team

Smith.ai offers both an AI plan and human receptionist plans, with native CRM integrations. For a group that wants AI with a human fallback team and routing on higher tiers, it is a reasonable pick.

  • Pricing: roughly 77 pounds a month for the AI plan (30 calls plus per-call overage) or around 232 pounds for the human Virtual Receptionist Starter, billed in US dollars.
  • Best for: groups that want AI plus a human team and native CRM links out of the box.
  • Trade-off: per-call pricing that auto-bumps tiers when calls spike across sites, plus USD billing.

The Smith.ai comparison shows the per-call cost against a flat plan at typical volumes.

Moneypenny and Ruby - premium human teams

If a premium human voice on every call is the product you want, two names stand out. Moneypenny built its reputation on UK-based human PAs answering for multi-site brands and professional firms, custom-quoted from around 100 pounds a month with per-call billing on top and a briefing period before the team goes live - the Moneypenny comparison has the detail. Ruby Receptionists is a premium US receptionist service popular for client intake, billed per minute in US dollars with a 30-second minimum on every call; the Ruby comparison covers the currency and billing picture. Both are excellent at what they do; both get expensive once the calls multiply across locations.

What multi-location actually needs from a phone line

Strip away the brochures and a multi-location business needs four things the phone must do well: get the caller to the right site, answer every time without a rota gap, capture the enquiry so the right branch can act on it, and do all of that at a cost that does not balloon as you grow. That last point is where the model matters most. A per-minute service scales its bill with your success; a flat AI service does not. If you are weighing how each one connects to your systems, our companion guides on answering services with CRM integration and, for legal groups, the best answering service for law firms go deeper.

This matters most in sectors built on multiple sites or branches. If you run a letting or property management agency or a multi-site franchise, the after-hours and overflow calls are exactly the ones a competitor happily picks up.

Is a multi-location answering service worth it?

The honest test is the calls you cannot see. Across many sites, the missed call that never gets logged is the one that quietly went to a competitor, and the more locations you run the more of those there are. If a single recovered job a month covers the fee - and across a group it usually covers it many times over - the question is not whether to answer every call, but whether you want to pay a meter that climbs with every site or a flat fee that does not. For most multi-location businesses, predictable cover wins.

Compare Hey Jodie head-to-head

Weighing up a specific provider? These side-by-side breakdowns go deeper on price, features, and how each one actually handles a call.

Frequently asked questions

What is the best answering service for a multi-location business?
For most multi-location UK businesses the best option is Hey Jodie, an AI answering service that answers every call 24/7, routes each caller to the right branch by location, and bills a flat predictable fee that does not climb with every site you add. If you specifically want a human team, AnswerConnect is the strongest pick for multi-location cover and CRM integrations, and Moneypenny suits brands where a premium human PA matters most. The right answer depends on whether you want predictable cost and instant routing, or a named human voice on every call.
How does call routing work across multiple locations?
A good multi-location service identifies where a caller is or which branch they need, then routes the call or the enquiry to the right team. Hey Jodie can route by postcode, by the number dialled, by time of day, by who is on the rota, or any combination, so a call to head office reaches the branch that actually covers that customer. Human services like AnswerConnect can route too, but configuration and per-minute cost both scale with the number of sites.
How much does a multi-location answering service cost?
Human-staffed services usually bill a monthly fee plus a per-minute or per-call rate, so cost rises with every site and every busy month; AnswerConnect, for example, starts at 205 pounds for 150 minutes plus a 49.99 pound setup fee and 1.75 pounds per minute over the cap. An AI service like Hey Jodie does not charge per site or per minute. Self-serve plans run from 49 to 199 pounds a month, and multi-location routing, CRM integration and dedicated onboarding sit on a custom Enterprise plan priced on your call volume, not per seat.
Can one answering service keep our branding consistent across every site?
Yes, and this is one of the main reasons multi-location businesses move off voicemail and ad-hoc cover. A single service answers every branch with the same script, the same qualifying questions and the same tone, so a caller gets the same experience whether they reach your flagship or your newest site. With Hey Jodie the script is configured once and applied across every location, then tuned per branch where it needs to differ.
AI or a human receptionist team for multiple locations - which is better?
A human team handles unusual or sensitive calls with natural judgement, which is why premium services still exist. But across many sites the per-minute meter and rota gaps add up fast, and routing a person to the right branch takes briefing and time. An AI service answers instantly on every line at any hour for a flat fee, routes by rule, and goes live in days rather than weeks. Most multi-location businesses now lead with AI and keep a human service for the exceptions.
Can it integrate with our CRM and route enquiries to the right branch?
Yes. Hey Jodie syncs calls into your CRM, calendar and team chat in real time, so a captured enquiry lands with the right branch already briefed, not in a shared inbox someone has to sort. CRM integration and webhooks are part of the Enterprise plan, alongside the routing logic. If you want to compare how the human services handle integrations, our companion ranking of the best answering services with CRM integration goes deeper.

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