Max Feller is a co-founder of Hey Jodie, where he leads growth and makes sure an AI that never misses a call reaches the trades and small businesses that need it most.
Before Hey Jodie, Max spent years at the heart of the local-services economy at Bark.com, one of the world's largest marketplaces connecting customers with local professionals. Working across growth and product as the business scaled internationally, he saw at enormous scale exactly how local businesses win and lose work, and how often a single missed enquiry is the whole difference between a booked job and a customer who simply calls the next name on the list. That insight is a big part of why Hey Jodie exists.
He has also co-founded and scaled his own data and analytics products, and brings that builder-and-marketer mix to Hey Jodie. He writes about winning more work, getting found online, and turning every enquiry into a booked job.
Guides by Max Feller
The best locksmith software for a small UK operator in 2026
An honest, vendor-neutral look at the software a locksmith business actually runs - scheduling, dispatch, invoicing and call handling - and how a one-van operator should choose. Not key-cutting or key-code tools.
Best towing software in 2026: an honest buyer guide
An independent buyer guide to towing software. Compare the real dispatch, impound and billing options in one table, see pricing tiers, and find the one layer of the stack every vendor leaves out: how the phone gets answered.
How to get more accounting clients: a practical playbook
The marketing channels that actually win accounting clients, plus the lead-capture step almost every firm skips - answering the enquiry call.
What to charge for pest control: a pricing guide for operators
How to price pest control jobs and contracts for profit: UK callout and hourly benchmarks, a per-pest price table, where the margin really is, and how to quote with confidence. Written for the operator, not the homeowner.
What to charge for accounting and bookkeeping services: UK rates and a fee-setting method
How to set your fees as an accounting or bookkeeping practice: real UK rate benchmarks, the pricing models that beat hourly, a worked example, and how to win the fee you quote.
Best answering service for property management: AI vs human vs voicemail vs in-house
The four ways to cover your phones compared - AI receptionist, human answering service, voicemail, and hiring in-house - scored on maintenance triage, out-of-hours emergency routing, 24/7 coverage, and true monthly cost.
Best cleaning business software: a UK buyer guide for 2026
An honest, vendor-neutral comparison of cleaning business software for UK operators, covering scheduling, job management, online booking and the intake layer every other roundup ignores.
Best gym management software: an honest UK buyer guide
A vendor-neutral guide to choosing gym management software in the UK - what to compare, what it costs, and the inbound-enquiry gap every tool leaves to you.
The best home care software in 2026
An independent, vendor-neutral look at the software a home care agency actually needs, category by category, with the real products in your market and the one layer none of them cover.
How much does it cost to start a home care agency? (Full breakdown)
The real line-by-line cost of starting and running a domiciliary care agency in the UK: CQC registration, insurance, software, staffing, and the working-capital gap nobody quantifies.
How to get cleaning clients (without wasting marketing spend)
A practical playbook for winning cleaning clients - the highest-ROI free and paid channels, plus the step every other guide skips: answering the enquiry fast enough to actually book the job.
How to get more customers into your auto repair shop
A practical car-count playbook for shop owners: the marketing tactics that actually book jobs, what to budget, a plan template you can copy, and the one leak that wastes the rest.
Property management fees: what to charge and how to package it
How to set your property management fees: percentage-of-rent vs flat fee vs tenant-find, market benchmarks by service tier, and packaging that wins contracts instead of scaring landlords off.
The best salon booking software in 2026 (honest comparison)
A neutral, operator-trusted comparison of the real salon booking platforms - Fresha, Booksy, Square, Slick, Phorest, Treatwell and Timely - with price, best-for and booking channel in one table, plus the gap every booking page dodges: none of them answers the phone.
How to get more electrical work: a practical playbook for electricians
A step-by-step playbook for winning more electrical work in the UK: the lead channels that actually pay off, then the conversion half nobody covers - answering every call so the enquiries you win turn into booked jobs.
How to get more HVAC leads: the full playbook
Where heating and air conditioning leads actually come from, ranked by cost and conversion, plus the one lever nearly every guide skips: answering the call.
Landscaping pricing: what to charge so you actually make money
How to price landscaping and gardening jobs so you make money: UK day-rate and hourly benchmarks, a simple cost-plus-margin method, and the van, insurance and downtime your rate has to cover.
What salon no-shows and missed calls really cost you
Most salon advice stops at "wages and rent stay fixed." Here is the actual maths on what empty chairs, no-shows, and unanswered calls cost your salon in a year, plus a cancellation policy that holds up and the always-on fix.
What to charge as a self-employed electrician: UK rates and a pricing formula
A pricing model for self-employed electricians: UK benchmark day and hourly rates, the overhead and non-billable-time maths, and how to set a rate that actually hits your take-home target.
Best chiropractic software: PMS, EHR, scheduling and the phone layer
An honest, non-vendor comparison of chiropractic practice management software, from EHR and scheduling to billing, plus the front-of-house call-handling layer every other roundup leaves out.
How to start a private therapy practice (and what it really costs)
What it actually costs to start and run a private therapy practice: itemised startup and monthly costs, what to charge per session, what owners earn, and the revenue that leaks away.
How to get more dental patients (without dropping the calls)
Where new dental patients actually come from, ranked by cost and conversion, plus the decisive last step the agencies never mention: capturing the call your marketing paid for.
How to get more clients for your veterinary practice
A straight-talking growth playbook for independent vet practice owners: which marketing channels are worth the spend, how to win on reviews and word of mouth, and why the demand you already pay to create is wasted if nobody answers the phone.
How to get more roofing leads: a UK playbook
Where roofing leads actually come from in the UK, ranked by cost and conversion, plus the decisive last step nobody else covers: capturing the call.
What a veterinary front desk really costs: software, staff and missed calls
The honest operator view of what a veterinary front desk costs a practice owner: practice management software pricing, the true cost of a receptionist seat the software does not replace, and the lost-appointment maths on the calls you never answer.
What plumbers charge and earn in 2026: an operator pricing guide
What the market pays for plumbing work and what a plumbing business owner actually takes home: typical call-out, hourly and day rates, how to set your own prices, and what quietly eats your margin.
Best Answering Service with CRM Integration (2026)
An honest ranking of the best answering services that integrate with your CRM, with real monthly costs, how each one syncs calls into HubSpot, Salesforce and the tools you run, and where each wins.
Best Answering Service for Multi-Location Businesses (2026)
An honest ranking of the best answering services for UK businesses running multiple locations, with real monthly costs, how each one handles call routing across sites, and where each actually wins.
The best estate agent software in 2026
A vendor-neutral guide to the software an estate agency actually needs in 2026, organised by job rather than brand, with the well-known tools in each category and who they suit.
What missed calls really cost estate agents
Nobody at an agency ever sees the instructions they lost to a ringing phone. Here is the honest maths on what a missed enquiry costs, and a simple sum you can run on your own numbers.
Best Telephone Answering Service for Small Business (2026)
An honest, transparently-priced ranking of the best telephone answering services and virtual receptionists for UK small businesses, with real monthly costs and where each one actually wins.
The best software every plumber needs in 2026
There is no single best plumbing software. Here is an honest, vendor-neutral guide to the categories a plumbing business actually needs, the tools worth knowing, and how to choose without overpaying.
Plumber answering service vs voicemail vs hiring a receptionist
Voicemail, a callback habit, a hired receptionist, or an AI answering service. Here is an honest look at what each one really costs a plumber and which one wins for most.
How to get more Google reviews as a plumber (and turn them into jobs)
A practical, plumber-specific system for getting more Google reviews: when to ask, how to make it one tap, how to reply to every review, and how those reviews turn into booked work.