Max Feller is a co-founder of Hey Jodie, where he leads growth and makes sure an AI that never misses a call reaches the trades and small businesses that need it most.
Before Hey Jodie, Max spent years at the heart of the local-services economy at Bark.com, one of the world's largest marketplaces connecting customers with local professionals. Working across growth and product as the business scaled internationally, he saw at enormous scale exactly how local businesses win and lose work, and how often a single missed enquiry is the whole difference between a booked job and a customer who simply calls the next name on the list. That insight is a big part of why Hey Jodie exists.
He has also co-founded and scaled his own data and analytics products, and brings that builder-and-marketer mix to Hey Jodie. He writes about winning more work, getting found online, and turning every enquiry into a booked job.
Guides by Max Feller
Best Answering Service with CRM Integration in Ireland (2026)
An honest guide to choosing an answering service that integrates with your CRM in Ireland, with real euro costs, how calls sync into HubSpot, Salesforce and your stack, and how to weigh AI against a human service.
Best Answering Service for Multi-Location Businesses in Ireland (2026)
An honest guide to choosing the best answering service for Irish businesses running multiple locations, with real euro costs, how call routing across sites actually works, and how to weigh AI against a human service.
The best estate agent software in Ireland for 2026
A vendor-neutral guide to the software an Irish estate agency actually needs in 2026, organised by job rather than brand, with the well-known tools in each category and who they suit.
What missed calls really cost estate agents
Nobody at an agency ever sees the instructions they lost to a ringing phone. Here is the honest maths on what a missed enquiry costs, plus a simple sum you can run on your own numbers.
Best Telephone Answering Service for Small Business in Ireland (2026)
An honest, transparently-priced guide to the best telephone answering services and virtual receptionists for Irish small businesses, with real euro costs and how to choose between human and AI.
The best software every plumber needs in 2026
There is no single best plumbing software. Here is an honest, vendor-neutral guide to the categories a plumbing business actually needs, the tools worth knowing, and how to choose without overpaying.
Voicemail, callbacks, a receptionist or an answering service: what suits a plumber?
Four ways to deal with the phone when you cannot pick it up, and a straight look at what each one costs an Irish plumber and which one actually wins.
How to get more Google reviews as a plumber and turn them into jobs
A practical, plumber-specific system for getting more Google reviews: the right moment to ask, how to make it one tap, how to reply to every review, and how those reviews turn into booked work.