Max Feller is a co-founder of Hey Jodie, where he leads growth and makes sure an AI that never misses a call reaches the trades and small businesses that need it most.
Before Hey Jodie, Max spent years at the heart of the local-services economy at Bark.com, one of the world's largest marketplaces connecting customers with local professionals. Working across growth and product as the business scaled internationally, he saw at enormous scale exactly how local businesses win and lose work, and how often a single missed enquiry is the whole difference between a booked job and a customer who simply calls the next name on the list. That insight is a big part of why Hey Jodie exists.
He has also co-founded and scaled his own data and analytics products, and brings that builder-and-marketer mix to Hey Jodie. He writes about winning more work, getting found online, and turning every enquiry into a booked job.
Guides by Max Feller
The best locksmith software for a small Irish operator in 2026
A vendor-neutral look at the software an Irish locksmith business actually runs - scheduling, dispatch, invoicing and call handling - and how a one-van operator should choose. Not key-cutting or key-code tools.
Best towing software in 2026: an honest buyer guide for Irish operators
An independent buyer guide to towing software for Irish operators. Compare the real dispatch, impound and billing tools in one table, see what each tier costs in euro, and find the one layer of the stack every vendor skips: how the phone gets answered.
How to Get More Accounting Clients: A Practical Playbook for Irish Firms
The marketing channels that genuinely win accounting clients in Ireland, plus the lead-capture step most firms skip - answering the enquiry call before a competitor does.
What to charge for pest control in Ireland: a pricing guide for operators
How to price pest control jobs and contracts for profit in Ireland: callout and hourly benchmarks in euro, a per-pest price table, where the margin really hides, and how to quote with confidence. Written for the operator, not the householder.
What to charge for accounting and bookkeeping services in Ireland: rates and a pricing method
How to set your fees as an Irish accounting or bookkeeping practice: real rate benchmarks, the pricing models that beat the hour, a worked example, and how to win the fee you quote.
Best answering service for property management: AI vs human vs voicemail vs in-house
The four ways to cover your phones compared - AI receptionist, human answering service, voicemail, and an in-house hire - scored on maintenance triage, out-of-hours emergency routing, 24/7 coverage, and the true monthly cost.
Best cleaning business software: an Ireland buyer guide for 2026
A vendor-neutral comparison of cleaning business software for Irish operators, covering scheduling, job management, online booking, and the enquiry-intake layer most roundups skip.
Best gym management software: an honest buyer guide for Ireland
A vendor-neutral guide to choosing gym management software in Ireland - the criteria that matter, what it really costs, and the inbound-enquiry gap every platform leaves to you.
The best home care software in 2026 for Irish providers
A vendor-neutral, category-by-category look at the software a home care provider actually needs in Ireland, with the real products providers run and the one layer none of them cover.
How much does it cost to start a home care agency in Ireland?
The real line-by-line cost of starting and running a home care agency in Ireland: HSE approval, insurance, software, carer pay, and the working-capital gap nobody quantifies, plus what HIQA regulation will mean.
How to get cleaning clients (and stop wasting your marketing spend)
A practical playbook for winning cleaning clients in Ireland - the free and paid channels with the best ROI, plus the step most guides skip: answering the enquiry fast enough to actually book the job.
How to get more customers into your auto repair shop
A practical car-count playbook for Irish shop owners: the marketing that actually books work, what to budget, a one-page plan you can copy, and the leak that wastes the rest.
Property management fees in Ireland: what to charge and how to package it
How Irish letting agents set fees: percentage of rent vs flat fee vs tenant-find, market benchmarks by service tier, and packaging that wins landlords instead of scaring them off.
The best salon booking software in 2026 (a fair comparison)
A neutral, owner-trusted comparison of the salon booking platforms Irish salons actually use - Phorest, Fresha, Booksy, Square, Treatwell, Timely and Ovatu - with price, best-for and booking channel in one table, plus the gap every booking page dodges: none of them answers the phone.
How to get more electrical work: a working playbook for Irish electricians
A step-by-step playbook for winning more electrical work in Ireland: the lead channels that actually pay off, then the conversion half nobody covers - answering every call so the leads you generate turn into booked jobs.
How to get more HVAC leads: the complete playbook
Where heating and air conditioning leads actually come from for Irish operators, ranked by cost and conversion - plus the lever most guides skip: answering the call.
Landscaping pricing in Ireland: what to charge so you actually profit
How to price landscaping and gardening jobs so you make money: Irish day-rate and hourly benchmarks, a simple cost-plus-margin method, and the van, insurance and downtime your rate has to cover.
What no-shows and missed calls really cost an Irish salon
Most salon advice stops at "wages and rent stay fixed." Here is the actual maths on what empty chairs, no-shows, and unanswered calls cost an Irish salon in a year, plus a cancellation policy that holds up and the always-on fix.
What to charge as a self-employed electrician: Irish rates and a pricing formula
A pricing model for self-employed electricians in Ireland: benchmark hourly and day rates, the overhead and non-billable-time maths, and how to set a rate that hits your take-home target.
Best chiropractic software: PMS, EHR, scheduling and the phone layer
A vendor-neutral comparison of chiropractic practice management software for Irish clinics, from EHR and scheduling to billing, plus the front-desk call layer most roundups leave out.
How much it costs to start a private therapy practice in Ireland
The real cost of opening and running a private therapy practice in Ireland: itemised startup and monthly numbers, what to charge per session, what owners take home, and the revenue that quietly leaks away.
How to get more dental patients (without dropping the calls)
Where new dental patients really come from, ranked by cost and conversion, and the last step the agencies never mention: capturing the call your marketing already paid for.
How to get more clients for your veterinary practice
A straight-talking growth playbook for independent Irish vet practice owners: which marketing channels are worth the spend, how to win on reviews and word of mouth, and why the demand you already pay to create is wasted if nobody answers the phone.
How to get more roofing leads: an Irish playbook
Where roofing leads actually come from in Ireland, ranked by cost and conversion, plus the decisive last step nobody else covers: capturing the call.
What a veterinary front desk really costs: software, staff and missed calls
The honest operator view of what a veterinary front desk costs a practice owner in Ireland: practice management software pricing, the true cost of a receptionist seat the software cannot replace, and the lost-appointment maths on calls that go unanswered.
What plumbers charge and earn in 2026: a guide for business owners
What the market pays for plumbing work in Ireland and what a plumbing business owner actually takes home: typical call-out, hourly and day rates, how to set your own prices, and what quietly eats your margin.
Best Answering Service with CRM Integration in Ireland (2026)
An honest guide to choosing an answering service that integrates with your CRM in Ireland, with real euro costs, how calls sync into HubSpot, Salesforce and your stack, and how to weigh AI against a human service.
Best Answering Service for Multi-Location Businesses in Ireland (2026)
An honest guide to choosing the best answering service for Irish businesses running multiple locations, with real euro costs, how call routing across sites actually works, and how to weigh AI against a human service.
The best estate agent software in Ireland for 2026
A vendor-neutral guide to the software an Irish estate agency actually needs in 2026, organised by job rather than brand, with the well-known tools in each category and who they suit.
What missed calls really cost estate agents
Nobody at an agency ever sees the instructions they lost to a ringing phone. Here is the honest maths on what a missed enquiry costs, plus a simple sum you can run on your own numbers.
Best Telephone Answering Service for Small Business in Ireland (2026)
An honest, transparently-priced guide to the best telephone answering services and virtual receptionists for Irish small businesses, with real euro costs and how to choose between human and AI.
The best software every plumber needs in 2026
There is no single best plumbing software. Here is an honest, vendor-neutral guide to the categories a plumbing business actually needs, the tools worth knowing, and how to choose without overpaying.
Voicemail, callbacks, a receptionist or an answering service: what suits a plumber?
Four ways to deal with the phone when you cannot pick it up, and a straight look at what each one costs an Irish plumber and which one actually wins.
How to get more Google reviews as a plumber and turn them into jobs
A practical, plumber-specific system for getting more Google reviews: the right moment to ask, how to make it one tap, how to reply to every review, and how those reviews turn into booked work.