Matt Horner is a co-founder of Hey Jodie, where he leads the AI and engineering behind the product. That runs from the conversational AI that lets Jodie hold a natural phone call to the systems that put every captured job detail on your phone seconds after the caller hangs up. His focus is taking the kind of AI that normally sits inside big technology companies and making it genuinely useful for everyday businesses.
He has spent his career building software and technology companies. He is the founder of a SaaS group whose platforms handle bookings, scheduling, invoicing, and payments for businesses around the world, and earlier held senior technology roles, including leading technology and ecommerce for a B2B retailer. He started out as a Microsoft-certified engineer and has been shipping production software ever since.
A career spent building the tools businesses rely on every day is what drew him to Hey Jodie. He writes about AI, call handling, and the practical side of running a busy operation without losing the work that pays for it.
Guides by Matt Horner
Best accounting practice management software in 2026: a buyer's guide
A vendor-neutral buyer's guide to accounting practice management software: an honest comparison of the main tools by firm size, what to look for, how the pricing works, and the front-of-house job none of them do - answering the phone.
Best pest control software in 2026: an operator buyer guide by job
A neutral, operator-written guide to the pest control tech stack - scheduling, CRM, invoicing and compliance reporting, and call handling - organised by the job each tool does, with UK BPCA reporting in mind.
How to get more pest control jobs: a lead-gen and conversion playbook
A practical playbook for pest control operators to generate more leads and actually convert them - local search, reviews, referrals, paid leads, and the missed-call leak that sends after-hours jobs to your competitor.
How to get towing contracts: motor clubs, police recovery and private accounts
A practical playbook for winning towing contracts: the four contract types, who to approach for each, what they require, and the 24/7 answer rate and response time that win - and keep - the work.
How to start and grow a locksmith business in the UK
A practical, setup-to-steady-work playbook for starting a UK locksmith business: training and kit, pricing, winning leads, and making sure no emergency callout ever goes unanswered.
Locksmith hourly rate UK: what to charge and what you earn
An operator's guide to setting locksmith rates and understanding real earnings in the UK: standard, London and emergency pricing, plus take-home after van, tools and insurance.
How much does a towing business make?
What does a towing business actually make? Walk through revenue per job and per truck, the costs that eat the margin, and why an unanswered call is an unbilled job that quietly caps your profit.
How to set your auto repair shop labor rate in 2026
What should your shop charge per hour? Walk through effective labor rate, break-even math, and what the market pays so you price jobs right.
Best auto repair shop software in 2026: an honest buyer guide
An independent buyer guide to auto repair shop software. Compare the real options by job, see pricing tiers, and find the one layer of the stack every vendor leaves out: how the shop answers the phone.
The best property management software in 2026
A vendor-neutral roundup of the best property management software for lettings and portfolio landlords in 2026, picked by the job it does: tenancy management, rent collection, maintenance, compliance and reporting, plus the one job none of them do.
Home care marketing: channels and tools that fill your books
How a domiciliary care agency actually wins clients - referral networks, local SEO, paid search, and the software stack - plus the conversion step every marketing guide ignores.
How much to charge for cleaning: a UK pricing guide for operators
What to charge for house, deep, end-of-tenancy, office and Airbnb cleaning in the UK - real rate bands, hourly vs flat vs per-room methods, and how to quote so you actually win the job.
How to start a domiciliary care agency: a step-by-step guide
A clean, independent step-by-step playbook for starting a home care agency in the UK: business plan, CQC registration, registered manager, policies, insurance, recruitment and winning your first clients.
After-hours call handling for property managers: the triage playbook
The out-of-hours playbook no vendor publishes: a triage decision tree for tenant emergencies, when to call the contractor, how to script the message, and why after-hours capture wins you landlords.
The best electrician job management software in 2026
There is no single best electrician software. Here is an honest, vendor-neutral roundup of the job management tools UK electricians actually run, compared by scheduling, invoicing, certs and free tiers, plus the call-handling layer none of them cover.
The best HVAC software for a small business
An honest, small-operator-first roundup of heating and air conditioning software, with real price ranges, plain pros and cons, and the stack layer the vendor roundups all skip: who answers the phone.
The best landscaping business software in 2026
There is no single best landscaping business software. Here is an honest, vendor-neutral roundup of the tools UK landscapers and gardeners actually run, compared by scheduling, CRM, quoting and payments, plus the call-answering layer none of them cover.
How to get more salon clients (without wasting the demand you pay for)
A straight-talking playbook for filling your salon chairs - the marketing tactics that actually work, plus the step every listicle skips: making sure someone answers when the new client calls.
How to start a landscaping business: the operator playbook
A practical operator playbook for starting a landscaping or gardening business: registration, insurance, the waste carrier licence, the kit you actually need, winning your first clients, pricing, and the step every other guide skips - not dropping the enquiries you generate.
What a heating and air conditioning answering service costs (and what one missed call costs you)
Every answering provider hides the price behind a "get a quote" button. Here is the real cost model, a realistic monthly range, and what missing one after-hours call actually costs you.
The best plumbing invoicing and job-management software for getting paid
A vendor-neutral buyer guide to plumbing invoicing and job-management software: what each tool is best for, how the pricing really works, and the booking-and-call layer the vendors all leave out.
The best roofing software (and the layer everyone forgets)
An honest, priced buyer guide to the roofing software stack a UK operator actually needs, from measurement and estimating to CRM and scheduling, plus the front-of-funnel layer the directories ignore: who answers the call.
Best practice management software for therapists in 2026
An honest, named-author comparison of practice management and EHR software for a solo or small therapy practice: the real tools, how scheduling, notes and billing stack up, what they cost, and the call-and-booking layer that sits alongside the EHR.
What chiropractic marketing costs (and what actually books patients)
A numbers-first breakdown of chiropractic marketing spend by channel, a realistic cost per new patient, and the conversion leak no agency talks about: the calls your marketing pays for but the front desk misses.
Best veterinary practice management software in 2026: a buyer's guide
A vendor-neutral buyer's guide to veterinary practice management software: a real comparison table of the main PIMS by practice size, cloud vs on-premise, how the pricing works, and the one job every PMS leaves to your front desk - answering the phone.
The chiropractic front desk playbook: calls, scripts and no-shows
The operator playbook every answering-service vendor withholds: the new-patient intake script, an after-hours and overflow protocol, the no-show tactics that actually work, and what to measure so no booking slips through.
What a dental front desk really costs (and what every missed call is worth)
The headline receptionist wage is the small number. Here is the true cost of a dental front desk - salary, employer NI, pension, holiday and sick cover - set against the new-patient calls that go to voicemail.
Dental answering services compared: the honest options table
A real side-by-side of every way to answer your practice phone - voicemail, in-house reception, a human answering service, and AI - with indicative pricing and the new-patient maths, so you choose on merit, not marketing.
How to get more therapy clients and fill your caseload
A practical playbook for getting more therapy clients: the directory and referral fundamentals that actually fill a caseload, plus the biggest leak nobody fixes - missing the first call while you are in session.
How to start a plumbing business in 2026: the operator setup guide
Everything an operator needs to start a plumbing business: the qualifications and registration to get right, how to set up as a sole trader or limited company, what to charge, the kit you actually need, and how to win and keep your first customers.
What missed calls really cost a roofing business
Roofing leads are expensive and you are on a roof when they ring. Here is what each missed call actually costs you, and how to stop burning the spend.
Best Answering Service for Law Firms (2026)
An honest ranking of the best answering services and intake teams for UK law firms, with real monthly costs, how each handles client intake and practice-management integrations, and where each wins.
Estate agent call handling: answering service vs voicemail vs receptionist
Voicemail, an in-house receptionist, a traditional answering service, or an AI receptionist. An even-handed look at how each option handles an estate agency phone, what it costs, and what it misses.
How to get more instructions: a practical playbook for estate agents
A complete playbook for winning more instructions: get found locally, win more valuations, convert appraisals into instructions, and stop leaking enquiries to the agency down the road.
After-hours and emergency call handling for plumbers: a practical playbook
Burst pipes do not wait for office hours. Here is how to handle out-of-hours and emergency calls without burning yourself out or letting good jobs slip away overnight.
Best AI Receptionist UK (2026): tried, compared and ranked
An honest, UK-native ranking of the best AI receptionists and AI answering services in 2026, with real monthly prices, where each one wins, and where it does not.
How to get more plumbing jobs: a practical marketing playbook
A no-nonsense playbook for winning more plumbing work: get found on Google, build reviews, earn referrals, use lead sites wisely, mine repeat customers, and answer fast.
What missed calls really cost a plumbing business
Most plumbers have no idea how much money walks out the door every time the phone rings and nobody answers. Here is the simple maths, and what to do about it.