Matt Horner is a co-founder of Hey Jodie, where he leads the AI and engineering behind the product. That runs from the conversational AI that lets Jodie hold a natural phone call to the systems that put every captured job detail on your phone seconds after the caller hangs up. His focus is taking the kind of AI that normally sits inside big technology companies and making it genuinely useful for everyday businesses.
He has spent his career building software and technology companies. He is the founder of a SaaS group whose platforms handle bookings, scheduling, invoicing, and payments for businesses around the world, and earlier held senior technology roles, including leading technology and ecommerce for a B2B retailer. He started out as a Microsoft-certified engineer and has been shipping production software ever since.
A career spent building the tools businesses rely on every day is what drew him to Hey Jodie. He writes about AI, call handling, and the practical side of running a busy operation without losing the work that pays for it.
Guides by Matt Horner
After-hours and emergency call handling for plumbers: a practical playbook
Burst pipes do not wait for office hours. Here is how to handle out-of-hours and emergency calls without burning yourself out or letting good jobs slip away overnight.
What missed calls really cost a plumbing business
Most plumbers have no idea how much money walks out the door every time the phone rings and nobody answers. Here is the simple maths, and what to do about it.
How to get more plumbing jobs: a practical marketing playbook
A no-nonsense playbook for winning more plumbing work: get found on Google, build reviews, earn referrals, use lead sites wisely, mine repeat customers, and answer fast.