Max Feller is a co-founder of Hey Jodie, where he leads growth and makes sure an AI that never misses a call reaches the trades and small businesses that need it most.
Before Hey Jodie, Max spent years at the heart of the local-services economy at Bark.com, one of the world's largest marketplaces connecting customers with local professionals. Working across growth and product as the business scaled internationally, he saw at enormous scale exactly how local businesses win and lose work, and how often a single missed enquiry is the whole difference between a booked job and a customer who simply calls the next name on the list. That insight is a big part of why Hey Jodie exists.
He has also co-founded and scaled his own data and analytics products, and brings that builder-and-marketer mix to Hey Jodie. He writes about winning more work, getting found online, and turning every enquiry into a booked job.
Guides by Max Feller
Best Answering Service with CRM Integration (2026)
An honest ranking of the best answering services that integrate with your CRM, with real monthly costs in Australian dollars, how each one syncs calls into HubSpot, Salesforce and the tools you run, and where each wins.
Best Answering Service for Multi-Location Businesses (2026)
An honest ranking of the best answering services for Australian businesses running multiple locations, with real monthly costs in Australian dollars, how each one handles call routing across sites, and where each actually wins.
The best real estate agent software in Australia for 2026
A vendor-neutral guide to the software an Australian real estate agency actually needs in 2026, organised by job rather than brand, with the well-known tools in each category and who they suit.
What missed calls really cost real estate agents
No agent ever sees the listings that slipped away while the phone rang out. Here is the honest maths on what a missed enquiry costs, plus a simple sum you can run on your own numbers.
Best Virtual Receptionist and Answering Service in Australia (2026)
An honest, transparently-priced ranking of the best virtual receptionists and answering services for Australian small businesses and tradies, with real AUD costs and where each provider actually wins.
The best software every plumber needs in 2026
There is no single best plumbing software. Here is an honest, vendor-neutral guide to the categories a plumbing business actually needs, the tools worth knowing, and how to choose without overpaying.
Answering service vs voicemail vs a receptionist for plumbers
Voicemail, a callback habit, a hired receptionist, or an AI answering service. A straight look at what each one really costs an Australian plumber, and which one wins for most.
How to get more Google reviews as a plumber and turn them into jobs
A practical, plumber-specific system for getting more Google reviews: when to ask, how to make it one tap, how to reply to every review, and how those reviews turn into booked work.