Max Feller is a co-founder of Hey Jodie, where he leads growth and makes sure an AI that never misses a call reaches the trades and small businesses that need it most.
Before Hey Jodie, Max spent years at the heart of the local-services economy at Bark.com, one of the world's largest marketplaces connecting customers with local professionals. Working across growth and product as the business scaled internationally, he saw at enormous scale exactly how local businesses win and lose work, and how often a single missed enquiry is the whole difference between a booked job and a customer who simply calls the next name on the list. That insight is a big part of why Hey Jodie exists.
He has also co-founded and scaled his own data and analytics products, and brings that builder-and-marketer mix to Hey Jodie. He writes about winning more work, getting found online, and turning every enquiry into a booked job.
Guides by Max Feller
Best locksmith software in 2026: an Australian one-van guide
A vendor-neutral look at the software an Australian locksmith business actually runs - scheduling, dispatch, invoicing and call handling - and how a one-van operator should choose. Not key-cutting or key-code tools.
Best towing software in 2026: a practical buyer guide for Australian operators
An independent buyer guide to towing software for Australian operators. Compare the real dispatch, impound and billing tools in one table, see what each tier costs, and find the one layer of the stack every vendor skips: how the phone gets answered.
How to Get More Accounting Clients: A Practical Guide for Aussie Firms
The marketing channels that genuinely win accounting clients in Australia, plus the lead-capture step most firms skip - answering the enquiry call before a competitor does.
What to charge for pest control in Australia: an operator pricing guide
How to price pest control jobs and contracts for profit in Australia: callout and hourly benchmarks, a per-pest price table, where the margin really hides, and how to quote with confidence. Written for the operator, not the householder.
What to charge for accounting and bookkeeping in Australia: rates and a pricing method
How to set your fees as an Australian accounting or bookkeeping practice: real rate benchmarks, the pricing models that beat the hour, a worked example, and how to win the fee you quote.
Best answering service for property management: AI vs human vs voicemail vs in-house
The four ways to cover your phones compared - AI receptionist, human answering service, voicemail, and an in-house hire - scored on maintenance triage, after-hours emergency routing, 24/7 coverage, and the true monthly cost.
Best cleaning business software: an Australian buyer guide for 2026
A vendor-neutral comparison of cleaning business software for Australian operators, covering scheduling, job management, online booking, and the enquiry-intake layer most roundups skip.
Best gym management software: a fair-dinkum buyer guide for Australia
A vendor-neutral guide to choosing gym management software in Australia - the criteria that matter, what it really costs, and the inbound-call gap every platform leaves to you.
The best home care software in 2026 for Australian providers
A vendor-neutral, category-by-category look at the software an in-home and community care provider actually needs in Australia, with the real products providers run and the one layer none of them cover.
How much does it cost to start a home care business in Australia?
The real line-by-line cost of starting and running an in-home care business in Australia: provider approval, insurance, software, support-worker pay, and the working-capital gap nobody quantifies.
How to get cleaning clients (without blowing your marketing budget)
A practical playbook for booking more cleaning clients - the free and paid channels with the best ROI, plus the step most guides skip: answering the enquiry fast enough to actually win the job.
How to get more customers into your auto repair shop
A practical car-count playbook for Aussie shop owners: the marketing that actually books work, what to budget, a one-page plan you can copy, and the leak that wastes the rest.
Property management fees in Australia: what to charge and how to package it
How Australian property managers set fees: percentage of rent vs flat fee vs letting fee, benchmarks by service tier, and packaging that wins landlords instead of scaring them off.
The best salon booking software in 2026 (a no-spin comparison)
A neutral, owner-trusted comparison of the salon booking platforms Australian salons actually use - Fresha, Booksy, Square, Timely, Kitomba, Shortcuts and Phorest - with price, best-for and booking channel in one table, plus the gap every booking page dodges: none of them answers the phone.
How to get more electrical work: a sparky's playbook for winning jobs
A step-by-step playbook for winning more electrical work in Australia: the lead channels that actually pay off, then the conversion half nobody covers - answering every call so the leads you generate turn into booked jobs.
How to get more HVAC leads: the full playbook
Where air conditioning and heating leads actually come from for Aussie operators, ranked by cost and conversion - plus the lever most guides skip: answering the call.
Landscaping pricing in Australia: what to charge to actually make money
How to price landscaping and gardening jobs so you make money: Australian day-rate and hourly benchmarks, a simple cost-plus-margin method, and the ute, insurance and downtime your rate has to cover.
What no-shows and missed calls cost your salon
Most salon advice stops at "wages and rent stay fixed." Here is the actual maths on what empty chairs, no-shows, and unanswered calls cost your salon in a year, plus a cancellation policy that holds up and the always-on fix.
What to charge as a self-employed electrician: Australian rates and a pricing formula
A pricing model for self-employed electricians in Australia: benchmark hourly and day rates, the overhead and non-billable-time maths, and how to set a rate that hits your take-home target.
Best chiropractic software: PMS, EHR, scheduling and the front desk
A vendor-neutral comparison of chiropractic practice management software for Australian clinics, from EHR and scheduling to HICAPS billing, plus the call-handling layer most roundups leave out.
The real cost of opening a private therapy practice in Australia
What it genuinely costs to start and run a private therapy practice in Australia: itemised startup and monthly numbers, what to charge per session, what owners take home, and the revenue that quietly leaks away.
How to get more dental patients (without dropping the call)
Where new dental patients actually come from, ranked by cost and conversion, plus the decisive last step the agencies never mention: capturing the call your marketing paid for.
How to get more clients for your veterinary practice
A straight-talking growth playbook for independent Australian vet practice owners: which marketing channels are worth the spend, how to win on reviews and word of mouth, and why the demand you already pay to create is wasted if nobody answers the phone.
How to get more roofing leads: an Australian playbook
Where roofing leads actually come from in Australia, ranked by cost and conversion, plus the decisive last step nobody else covers: capturing the call.
What a vet front desk really costs: software, staff and missed calls
The honest operator view of what a veterinary front desk costs a practice owner in Australia: practice management software pricing, the real cost of a receptionist seat the software cannot replace, and the lost-appointment maths on calls that go unanswered.
What plumbers charge and earn in 2026: a pricing guide for owners
What the market pays for plumbing work in Australia and what a plumbing business owner actually takes home: typical call-out, hourly and day rates, how to set your own prices, and what quietly eats your margin.
Best Answering Service with CRM Integration (2026)
An honest ranking of the best answering services that integrate with your CRM, with real monthly costs in Australian dollars, how each one syncs calls into HubSpot, Salesforce and the tools you run, and where each wins.
Best Answering Service for Multi-Location Businesses (2026)
An honest ranking of the best answering services for Australian businesses running multiple locations, with real monthly costs in Australian dollars, how each one handles call routing across sites, and where each actually wins.
The best real estate agent software in Australia for 2026
A vendor-neutral guide to the software an Australian real estate agency actually needs in 2026, organised by job rather than brand, with the well-known tools in each category and who they suit.
What missed calls really cost real estate agents
No agent ever sees the listings that slipped away while the phone rang out. Here is the honest maths on what a missed enquiry costs, plus a simple sum you can run on your own numbers.
Best Virtual Receptionist and Answering Service in Australia (2026)
An honest, transparently-priced ranking of the best virtual receptionists and answering services for Australian small businesses and tradies, with real AUD costs and where each provider actually wins.
The best software every plumber needs in 2026
There is no single best plumbing software. Here is an honest, vendor-neutral guide to the categories a plumbing business actually needs, the tools worth knowing, and how to choose without overpaying.
Answering service vs voicemail vs a receptionist for plumbers
Voicemail, a callback habit, a hired receptionist, or an AI answering service. A straight look at what each one really costs an Australian plumber, and which one wins for most.
How to get more Google reviews as a plumber and turn them into jobs
A practical, plumber-specific system for getting more Google reviews: when to ask, how to make it one tap, how to reply to every review, and how those reviews turn into booked work.